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This helps our key customers to better understand the biggest and fastest growing audience in the world: mobile device users. Our research product, InstantMeter, is designed to crowdsource quality of service metrics from a network of users who have our mobile application InstantMeter installed on their phones. The InstantMeter app helps to report the state of cellular network, map network coverage and measure speed of connections from various mobile carriers. With our InstantMeter, customers can learn about key drivers for data and mobile apps usage across different consumer segments.

InstantMeter captures a broad range of data points across seven main categories:

  • Reach, frequency and engagement of applications & properties
  • Context & Network(Dropped calls, signal strength and location)
  • Communications & Social Media
  • Music & Media
  • Device & Network
  • Consumer profiles and patterns
  • Internet & advertising
  • Page face time and visit duration

How it works:

  • Passive measurements via mobile metering
  • App is downloaded by panelists
  • Clients have access to consumers’ realtime behaviour
  • Complete online, offline and WiFi device usage tracking
  • 360 degrees insight into what consumer does with device

get in touch.

+2348143293370 14 Block 109, Henry Ojogho Crescent, Road 69, Lekki Phase 1, Lagos

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